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Branding Events

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Throughout the year, Hickory hosts a variety of special events, festivals, and concerts. The City of Hickory is proud to partner with local organizations to support programs and events that promote the City's Life. Well Crafted. brand. Below is a listing of select annual City-sponsored and/or brand partner events. For more local event information, visit


City Branding Events


Catawba Valley Pottery & Antiques Festival

The Catawba Valley Pottery & Antiques Festival is held each year on the fourth Saturday in March at the Hickory Metro Convention Center. With over 115 potters and vendors, the festival showcases the history of Catawba Valley alkaline glazed stoneware and the artistry of local potters and craftsmen.


Hickory Crawdads Baseball

Enjoy Minor League Baseball with the Hickory Crawdads, the Single A Affiliate of the Texas Rangers, at L.P. Frans Stadium in Hickory. 


Hickory Hops

Beer. Well Crafted. The annual Hickory Hops Festival features hundreds of craft beers and live music each April, which is recognized as North Carolina Beer Month.


Downtown Hickory Art Crawl

Each year, the Hickory Downtown Development Association hosts art crawls in the spring and fall. The events showcase the work of local and regional artists throughout Downtown Hickory. 


Sails Original Music Series

The Sails Original Music Series features free concerts of live original music under The Sails on the Square in Downtown Hickory.  The series usually occurs every Friday evening in May, June, and September, beginning at 6:30 p.m.  Bring a blanket or lawn chair, a picnic or grab food from downtown establishments, and you can purchase beer and wine from local vendors at the event and enjoy a diverse line-up of bands from regional to internationally recognized musicians.


Swingin' Under the Stars

Presented by the Hickory Music Factory and sponsored by the City of Hickory, the annual Swingin' Under the Stars event brings the big band of the early days of jazz to Union Square in Downtown Hickory. The event is usually held the Sunday of Memorial Day weekend.


Hickory Choral Society Pops Concert

The Hickory Choral Society, comprised of over 100 singers, enchants audiences with a free Pops Concert performed in Downtown Hickory each year. 


Symphony Under the Sails

The Western Piedmont Symphony, Hickory's very own prize-winning orchestra, fills downtown with music every year with free concerts under The Sails on the Square.



Drive over to the SALT Block North Lawn the first Saturday after Labor Day for the Hickory Museum of Art's annual Autolawn Party featuring a European classic car show, great food, beverages, and fun.


Footcandle Film Festival

An entire weekend of film and fun! The Footcandle Film Festival is designed to bring unique, challenging,and entertaining films to Hickory every September. 


Viewmont Street Strut

The Viewmont Street Strut is an entire day of discounted sales, activities, entertainment, and more at various businesses and restaurants in the Viewmont Business District.



Organized by the Hickory Downtown Development Association, Hickory Oktoberfest is three-day, outdoor festival celebrating the region's German heritage with non-stop live entertainment, amusement rides and carnival games, a juried arts and crafts show, and hundreds of food and commercial vendors. 



An independently organized TEDx event, TEDxHickory brings people together to share ideas and inspire through featured live speakers, TEDTalk videos, and the resulting deep discussions.


Christmas Parade & Tree Lighting

To kick off the holiday season, the City's Christmas Parade & Tree Lighting takes place the Friday before Thanksgiving in Downtown Hickory. Drawing thousands of residents and visitors to downtown each year, this annual event is definitely a holiday favorite! 


Downtown Hickory Farmers Market

Shop for local produce, meats, cheeses, honey, baked goods, eggs, herbs, pickles, preserves, cut flowers, potted plants, handmade soaps, lotions, crafts, and more at the Downtown Hickory Farmers Market on Wednesdays and Saturdays, April through October.  The City of Hickory sponsors live, local music during market days and sponsors annual market festivals, including Lavender Day and Hickory Harvest Fest. 


Other Events

In addition to those listed above, Hickory residents and visitors can enjoy brand partner events with Catawba Science Center, Hickory Community Theatre, Hickory Museum of Art, Hickory Young Professionals, Hickory Metro Sports Commission, Hickory Public Schools, Lenoir-Rhyne University, Catawba Valley Community College, Hickory CrawdadsThe Chamber of Catawba County, and Hickory Metro Convention Center & Visitors Bureau.


City of Hickory

76 North Center Street
Hickory, North Carolina 28601
Phone: (828) 323-7400
Fax: (828) 323-7550

Life. Well Crafted.

Hickory is for doers and makers seeking a well-rounded community, located between Charlotte and Asheville at the foot of the Blue Ridge Mountains, along I-40, where a collective spirit of craftsmanship strengthens any endeavor with detail, artistry, and quality.

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